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Partnering with PR Volt has transformed our approach to PR. Their strategic, AI-powered methods have significantly boosted our brand visibility and educated the market on the benefits of temperature-regulated sleep. The results speak for themselves, and we couldn't be happier with the outcome.
Situation
Before engaging with PR Volt, Chilipad faced significant challenges in raising brand awareness and educating the market about the benefits of temperature regulation for sleep. Despite investing heavily in traditional PR methods, their efforts yielded minimal returns and failed to capture the interest of a broader audience.
Goal with PR Volt: Chilipad sought to enhance its brand visibility, increase product awareness, and drive sales by leveraging PR Volt's innovative AI-powered solutions and strategic media outreach.
Client Goals:
- Increase brand awareness
- Educate the market on the benefits of temperature-regulated sleep
- Drive sales and website traffic
- Secure media coverage in top-tier publications
Program & Strategy
PR Volt began by thoroughly understanding Chilipad's unique selling points and their mission to improve sleep quality through temperature control. This foundational knowledge allowed PR Volt to craft tailored pitches that highlighted the scientific benefits of Chilipad's technology, emphasizing its ability to improve sleep health and overall wellness.
Key Strategies:
- AI-Driven Media Targeting: PR Volt utilized its AI-powered platform to identify and target journalists and media outlets most likely to be interested in sleep technology and wellness. This ensured that pitches were relevant and reached the right audience.
- Customized Pitching: The pitches were designed to resonate with the media by focusing on the scientific research supporting temperature-regulated sleep and the innovative technology behind Chilipad. This approach helped in securing high-quality media placements.
- Product Sampling and Reviews: To generate authentic reviews and buzz, PR Volt coordinated the distribution of Chilipad samples to influential sleep experts, bloggers, and journalists. This strategy was supported by persistent follow-ups to convert initial interest into published reviews and features.
Educational Campaigns: PR Volt developed educational content that explained the science of sleep temperature regulation, positioning Chilipad as a thought leader in the sleep wellness space. This content was distributed across various platforms to reach a wider audience.
Results
The collaboration between Chilipad and PR Volt led to significant improvements in brand visibility and market penetration. Over a six-month campaign, Chilipad achieved impressive media coverage and a substantial increase in sales.
Key Highlights:
- Over 120 million media impressions
- 35% increase in sales during the campaign
- Featured in Good Housekeeping, Men's Health, Women's Health, ABC and more
- Selected as one of Time Magazine's Inventions of the Yer
