Situation
Credit Sesame, a leading financial wellness platform, empowers consumers to take charge of their credit and finances through free credit scores, credit monitoring, and personalized financial tips.
Despite its strong value proposition, Credit Sesame faced challenges in effectively reaching and educating a broader audience about their services. Prior to partnering with PR Volt, their traditional PR efforts were expensive and yielded limited results, hindering their ability to scale and make a significant impact. Credit Sesame aimed to enhance brand visibility, educate consumers on the importance of credit management, and drive user sign-ups by leveraging PR Volt’s AI-driven PR solutions and strategic media outreach.
Client Goals:
- Increase brand awareness and market reach
- Educate consumers about the benefits of credit management and financial wellness
- Drive user sign-ups and engagement
- Secure media coverage in top-tier financial and lifestyle publications
Program & Strategy
PR Volt's collaboration with Credit Sesame involved a thorough understanding of their mission, services, and target audience. This knowledge was crucial in crafting a strategic PR plan that utilized AI-powered tools to optimize reach and engagement.
Key Strategies:
- AI-Enhanced Media Targeting: Using PR Volt's AI platform, the team identified journalists and media outlets with a high likelihood of interest in personal finance, credit management, and financial wellness. This targeted approach ensured pitches were relevant and compelling.
- Tailored Pitching: Customized pitches were created to highlight Credit Sesame’s unique features, such as free credit scores and personalized financial tips, and their mission to improve financial health. The pitches emphasized the platform’s user-friendly interface and the tangible benefits it offers to consumers.
- Educational Campaigns: PR Volt developed content that educated the market on credit management, financial planning, and the importance of monitoring credit scores. This content was distributed across various platforms to reach a broader audience and position Credit Sesame as a thought leader in financial wellness.
- Influencer Partnerships: Collaborating with financial influencers and bloggers, PR Volt facilitated authentic reviews and endorsements of Credit Sesame’s services. This strategy helped to generate buzz and credibility among target audiences.
Results
- Over 18 million media impressions
- 45% increase in new user sign-ups during the campaign
- Featured in top-tier publications such as Forbes, CNBC, and U.S. News & World Report
- Enhanced brand credibility and consumer trust
- Successful educational campaigns on credit management and financial wellness
