Simmering Success: How PR Volt Helped Kettle & Fire Heat Up Media Coverage

Kettle & Fire stands at the forefront of the bone broth industry, redefining convenience without compromising on quality. Founded on a mission to deliver nourishing, flavorful, and functional foods, Kettle & Fire uses only organic, grass-fed, and pasture-raised ingredients to craft its slow-simmered broths. With a focus on clean nutrition and deep-rooted wellness benefits, the brand has become a trusted staple for those seeking gut-friendly, collagen-rich nourishment. Whether supporting an active lifestyle, aiding digestion, or simply elevating home-cooked meals, Kettle & Fire’s commitment to premium ingredients and slow-cooked perfection ensures a product that both fuels and restores.

^{The Situation}

AI-Powered PR Elevates Bone Broth

Despite their dedication to quality and health, Kettle & Fire faced challenges in expanding their market reach and educating consumers about the benefits of bone broth. Their traditional PR efforts were costly and did not generate the desired level of awareness and sales.

Goal with PR Volt: Kettle & Fire aimed to enhance brand visibility, educate the market about the health benefits of bone broth, and drive customer engagement and sales by leveraging PR Volt’s innovative AI-powered PR solutions.

Client Goals:

• Increase brand awareness and market reach
• Educate consumers about the health benefits of bone broth
• Drive customer engagement and sales
• Secure media coverage in top-tier health, wellness, and culinary publications

The results have been outstanding, and we are extremely pleased with the partnership.

^{The Strategy}

Strategic Insights Drive AI-Powered PR

PR Volt’s approach with Kettle & Fire involved a comprehensive understanding of their product offerings, target audience, and unique selling points. This foundational knowledge enabled the development of a strategic PR plan utilizing AI-powered tools to maximize reach and engagement.

^{The Results}

Press Coverage Spurs Sales Surge

The partnership between Kettle & Fire and PR Volt has led to significant improvements in brand visibility, consumer education, and customer engagement. Kettle & Fire has achieved impressive media coverage and a substantial increase in sales, directly attributable to press coverage.

Summary:

• Media Impressions: Over 220 million impressions
• Sales Increase: 52% lift in sales from press coverage

Top-Tier Publications: Features in major outlets like Healthline, Epicurious, Forbes, Bon Appétit and more.