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"PR Volt has allowed us to gain the coverage we needed to successfully launch new products."
Situation
Despite their long standing history of being a top producer of puzzle and games, Buffalo Games wanted to increase their brand awareness and SEO efforts. Some of their competitors were gaining media traction and at the same time were fighting knock-off brands stealing their spotlight. Buffalo Games wanted to develop a media strategy that attracted more media partners and buzz around their new and existing games. They decided to team up with PRVolt, who was uniquely suited to help them get back into the media spotlight.
Program & Strategy
To achieve Buffalo Games’ goal, the PR strategy was composed of three outreach targets: top-tier media, key toy trade publications, and influential bloggers in the parenting space.
PRVolt used competitive monitoring to identify journalists covering competitors. A sample strategy that got their products into the hands of hundreds of media contacts proved to work best.
Buffalo Games ended up launching over 30 new products during the time they worked with PR Volt. The two partnered together to get the new products in the hands of key contacts with pre-release campaigns geared toward drumming up excitement ahead of the launches.
Results
It didn’t take long for Buffalo Games to see the results from PR Volt’s strategy. There was a lot of interest in their new product launches that were picked up by media outlets like Motherly, Decider, Polygon, Romper, and The Strategist
Here are some of the highlights of their results thus far:
- 42,642,888 Outlet Audience Reach and 82,509,463 Unique Visitors Per Month
- 441 media leads generated
