‍Disrupting the health & wellness industry, one PR hit at a time

Founded in 2016, Joovv was the first manufacturer of personal red light therapy devices with clinical power for in-home use. Joovv’s core thesis revolves around the idea that everybody should have access to full-body light therapy. They’re the first company to introduce a modular light therapy design, which allows customers to start with a small device and add to it over time.

Based in San Clemente, California, Joovv has grown considerably year over year as awareness and use of red light therapy increases globally, and as Joovv continues to pioneer new technologies like their patent-pending modular design and the wireless & rechargeable Joovv Go.

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Once Joovv partnered with PR Volt, things quickly fell into place. Before working with PR Volt, Joovv had few mentions in the press with almost no feature-length placements. Joovv’s PR Volt campaign manager worked to build out their campaign calendar, focusing on current trending topics in the media. Narrowing in on certain topical benefits of red light therapy allowed the campaign manager to include Joovv in mainstream conversations and add to them.

PR Volt also made a concerted effort to focus on specific verticals as they related to red light therapy. Muscle recovery and increased testosterone levels in men, for example, were particularly interesting to the fitness and bodybuilding community. Identifying red light benefits as they relate to targeted audiences increased the likelihood for standalone articles focusing on Joovv as an all-encompassing health solution.

Working closely with PR Volt, Joovv has seen a drastic increase in standalone and mentioned placements in tier-one media. Thus far, Joovv has received 42,365,588 in total impressions and this continues to grow along with their engagement with PR Volt.

Here are some of the highlights of their results:

• Standalone article in Men’s Journal, comparing it to a $181,000 device used by the 2016 Olympic U.S. Track team
• Feature-length article in Healthline, linking back to the Joovv site and quoting Joovv founders and partnered-doctors
• Coverage in outlets and publications including Elle, PARADE, Oxygen, Town and Country, The New York Times, Mashable, Men’s Journal, Glamour, SHAPE, Wendy Williams Show, The Daily Beast, and Paleo Magazine
• A 53.2% open-rate across all campaigns, with a 6.9% response rate.

"Since PR Volt has taken over our PR management, not only is communication timely, but the activity and results we're experiencing are significantly better. PR Volt offers an efficient PR model that allows for transparent communication, consistent activity, and most importantly, solid results. For any business, regardless of the size, I'd highly recommend checking out PR Volt.  Their efficient business model is bent towards activity and results."