KeySmart was founded on the idea that complex problems often have simple solutions. The founder, Michael, grew frustrated with his bulky, noisy key chain. Was a key ring really the best way to carry keys? For months, he worked on designs and prototypes for a solution. Then, in 2013, he discreetly launched a Kickstarter for a compact key organizer called KeySmart. He never expected it to raise $329,862 and grow into a company with over 50 products.

The PR Volt team initially focused on KeySmart’s flagship product to get the brand in front of the media and to start the journey of making KeySmart into a household name. The campaign manager targeted obvious segments of gadget and tech-focused media, but also honed in on reporters who covered gifts and everyday consumer/lifestyle items. Leveraging PR Volt’s competitive monitoring tech, the Campaign Manager also identified less obvious contacts that normal targeting might have missed. Targets ranged from TechCrunch to Good Housekeeping and everything in between. 

The response was immediate. Within weeks, PR Volt had secured leads from broadcast and online media across the country and generated more than 35 leads in the first campaign alone. The team also began building a treasure-trove of A/B tested subject lines and interested rate data to help guide future campaigns. As coverage rolled in, KeySmart quickly began to gain more brand awareness.

Since engaging with PR Volt in April of 2019, KeySmart has received hundreds of pieces of coverage for their lineup of more than 50 products - including in top online, broadcast and print outlets.

Here are some of the highlights of their results:

• Combined unique visitors per month for KeySmart’s online coverage to date is in the billions: 4,234,850,751
• Combined print audience reach totaled 91,688,115
• Top coverage from outlets including Mashable, Real Simple, CNET, USA Today, Yahoo! News, and the Los Angeles Times.  These pieces not only built brand awareness, but also social credibility in the form of valuable media logos and quotes that KeySmart features on their website homepage and other marketing touchpoints
• To date, KeySmart has received more than 280 pieces of published coverage across online, print and broadcast mediums 
• KeySmart has secured more than 1,000 media leads since beginning to work with PR Volt 

“PR Volt has helped elevate the KeySmart brand into a household name. Our campaign coverage has yielded hundreds of articles which have provided the perfect platform to launch all of our new products over the last several years. PR Volt has been instrumental in driving traffic and in getting KeySmart in front of the right audiences at the right time. Our campaign manager was strategic in ensuring our product launches tied into the current news cycle, making it simple and easy for reporters to cover.”